OVERVIEW
Here are all the claims directly from Julep's website:

• SPF 25 to provide daily defense from the sun
• Two patented anti-aging ingredients to decrease the appearance of pores and fine lines
• Hibiscus and olive extracts to keep skin hydrated
• Lightweight, buildable coverage with an ultra-smoothing finish

It comes in four shades—light, medium, medium-dark, and dark. If you have very fair skin, I'm not sure that the lightest shade will be light enough. I chose medium (the second lightest shade).

PACKAGING
This DD Crème comes in a tube with a twist off lid. When I opened it up, there was product everywhere. All around the nozzle and in the lid. I also noticed that the tube felt empty. I have no idea where it went either because there was no leakage inside the box. Considering there's only an ounce in the tube, a lot of the product was wasted (or is missing).

APPLICATION
I applied this with a Real Techniques Expert Face brush, although, the formulation is creamy enough to apply with fingers. It went on nicely. There were no streaks or unevenness. It felt like a tinted moisturizer on the skin. I did notice that it clung on to some dry patches I have around my nose, though.

COVERAGE
Light. It's slightly buildable, but it doesn't offer any real coverage. Also, the colour is slightly orange-toned. Initially when I swatched the product, the orange blended away nicely, but it is definitely noticeable on the face. The colour is a bit dark for me as well. I'm typically in the medium range (especially in the summer), so it's strange that this shade was such a miss. You can see the effect in the before / after photos.

It does slightly even my skin tone, but it doesn't do a great job at covering blemishes (nor did I notice a difference in the appearance of my pores / fine lines).

PERFORMANCE
After a couple hours of wear, I started to notice it peeling in some areas. I thought it just didn't sit well over the moisturizer I used (which, for those wondering, was a thin layer of Clarins Beauty Flash Balm). I tried it without a moisturizer underneath, and while it did feel hydrating, it still peeled in certain areas. Also, my t-zone was looking particularly shiny around the one hour mark. I would've definitely benefited from an oil control primer, or a setting powder.

PRICING & AVAILABILITY
Currently, it's only available from Julep (or Julep.com).
It regularly costs $36.00, while the Maven price is $28.80.

OVERALL
I thought this product was ok. Not only was the colour a miss but I wasn't a fan of how it felt on my skin. I wasn't particularly wow-ed and I would not re-purchase it (nor will I likely finish the rest of the product).






Have you tried this new alphabet cream? x